COLUMN: Bart Maes
Artificial intelligence (AI) and communication? Die two are pretty much married these days. Still Not long ago, AI seemed like something from a distant future, but now it is an indispensable force in the world of marketing and communications. Typing texts, designing visuals, perfecting video productions: AI takes care of it faster than you can say "deadline".
At Artis Communications Agency and O.Venlo, we see how AI is giving us wings. Routine jobs like analysing data, tailoring ads or penning down a first text sketch? Die we lovingly outsource to our digital friend. The result: more time for strategy, creative brainstorms and stories that really come in. The benefits are not to be missed. With AI is your business 24/7, without your team working overtime. Efficiency skyrockets, costs go down and customer insights? Die get you on a silver platter. So we at Artis make strategies sharper and content more personal than ever.
Still, there is a but. How Will you remain unique in a world where AI leads the way? That is the art. AI is a blast at speed and precision, but human intuition? Emotion? A Unerring sense of what makes a brand special? That remains our territory. AI writes a tight text, but does it understand the soul of a story?
Therein lies our strength. Communication is about authenticity and originality, not just efficiency. AI is a top assistant, but we keep the reigns. No standard 'AI sauce' that smooths everything - just when AI is everywhere, creativity is our gold. Technology and human inventiveness together? That makes us unbeatable.
The future of communication is not an AI-only show. The is about smart interplay: AI as ally, not boss. Who that gets it, remains at the forefront of this lightning-fast game.
Bart Maes
Publisher magazine O.Venlo
Director of Art-is Communications
E b.maes@art-is.nl
T 06 – 51 79 85 19
