With the new cabinet's direction, innovation will have a central place in agribusiness. This is good news. Not only for Limburg farmers and market gardeners, but for all entrepreneurs. Because innovation in agribusiness can create a flywheel effect. A city like Venlo, already known for its pioneering spirit, is fertile ground for cross-fertilisation between agriculture and horticulture, high-tech knowledge companies and logistics power.
Look at what is happening at the Brightlands Campus Greenport Venlo. There, a stone's throw away from pastures and greenhouses, work is being done on solutions that are going to make a difference. Smart sensors that accurately measure crop growth, data-driven irrigation systems that optimise water consumption, robotisation and innovative packaging that ensures our products end up fresh and sustainable on the shelves. These are all innovations that not only help the farmer, but activate a whole chain of companies. From the tech-startup that builds the software to the logistics companies that make sure everything gets to the customer on time.
This is where that cross-pollination really comes to life. The innovations created in agriculture and horticulture find their way to other sectors. Think of the manufacturing industry, which benefits from new techniques. Or logistics, which increasingly demands smart, sustainable solutions. Venlo is situated at the intersection of agro and logistics for a reason. That makes this region unique.
What does this mean for us as entrepreneurs? It offers opportunities. Opportunities to collaborate, share knowledge, enter new markets. Innovation is not only about technology, but also about mentality and mindset. Innovation comes from having the courage to do things differently, to look at what is possible instead of what has always been the case. And that is exactly what entrepreneurial Venlo is good at: not waiting, but taking action. Therein lies the region's strength. It connects sectors to work together towards a smart and sustainable future. Whether you have your hands in the soil, or at the keyboard: Venlo is ready.
Bass Boots
Director of the Limburg Agricultural and Horticultural Union
lltb.co.uk
