A city's strength lies not only in its entrepreneurs, but also in its history. That I realised again during the presentation of the Lodewijk van der Grinten Prize. What struck me was how young entrepreneurs not only appreciate Venlo's rich history, but also manage to weave it into their entrepreneurship in an inspiring way.
Take Saar Gansner, who with her father is reviving the craft of brewing beer at the historic Steyl monastery. The tasting room exudes the atmosphere of old monastic times, while modern techniques ensure a unique experience. The convent's herb garden, once an essential source of self-sufficiency, is now being repurposed as a foundation for authentic and artisanal products. The shows how, with respect for the past, you can build a business that is not only local but also socially relevant. A Another inspiring example is Joni Sloesen. With restaurant Sober and his wine domain on the site of his grandfather's former ceramics factory, he shows how personal history can be a driving force. His family story, rooted in Tegelen's ceramic industry, provides the basis for a contemporary concept that brings together gastronomy, sustainability and innovation. A Wonderful example of how a historic site is given a new purpose.
Talent award winner Emiel Zeevenhoven also proved with IJsco Fantastico that historic locations and artisanal craftsmanship can go hand in hand. From the iconic ice cream parlour on Maasboulevard to the Chocolate Factory next to the old Nedinsco factory: each place tells a story that it manages to enhance with taste and vision. Historic heritage is thus not only preserved but also given new meaning in modern city life.
An attractive Venlo city centre is of great importance to both entrepreneurs and residents. Here, history and entrepreneurship can go hand in hand and together create a unique added value that keeps the city alive.
Bart Maes
Publisher magazine O.Venlo
b.maes@art-is.nl
